Can AI automation really replace the time we waste or just make us waste it faster?
Based on my personal experience, AI is like a high-performance race car; in the hands of a skilled driver, you can reach incredible speeds, but with an unskilled driver, all that power can quickly lead to a crash.
So it largely depends on the person on the wheel of AI tools.
For blog ghostwriters like my team, we've been using AI since last year, and it's already how we operate.
AI can help you make sense of client documents and data, cutting down the tedious work of sifting through stats and case studies.
It also helps in finding gaps in your research and discovering new angles to make your client stand out.
When you're stuck on a rough draft, AI can even give you an outline or a draft based on your content briefs.
We still need to think critically, consider the brand's voice, and interpret data.
This means AI acts as a smart typing assistant, always ensuring good grammar and punctuation as long as we guide it.
AI gives us more time to engage in critical thinking, careful understanding, and intentional listening if you use it properly.