Is AI Taking Over Copywriting Jobs? Here's What I See.
This was a solid concern on Quora that I thought I'd share my answer:
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Yes, there's definitely still work for copywriters, even with AI in the picture.
Based on my experience, AI is more likely to reshape freelance writing rather than kill it off completely.
Writing isn't just about typing words on a screen; it's about making those words mean something and connect with an audience.
AI can help us write faster, no doubt about that.
But we still need to think critically, understand the brand voice, and interpret data β things humans do.
My team ghostwrites blogs, and we use AI a lot; it actually helps us produce higher quality output and do deeper research.
From what I've seen in my work, businesses that prioritize quality use AI to augment human writers, allowing them to focus on strategy and unique insights, rather than replacing them entirely.
This means AI frees up our time to focus on the stuff that really matters, like critical thinking and understanding the client's needs better.
So, AI is a tool that, in the right hands, makes skilled writers even more valuable.