Make it Easy for Ghostwriting Clients to Find You
You know, finding ghostwriting clients can feel a bit like trying to find your keys when you're already running late. You know they're somewhere, but if they aren't in the usual spot, or if you have to dig through a mountain of stuff to find them, you're probably going to just give up and look for the spare.
It's the same for potential clients looking for you. If you make it hard, they'll just find someone else. So, let's talk about making sure you're not the hidden keys under the couch.
Build Your Spot in the World
Think of your online presence as your workshop. It needs to be easy to find and clear about what you do.
First off, you need a website. This is your home base. It should clearly say who you are, what kind of ghostwriting you do, and why you're good at it. And please, for the love of not missing out on work, have a "Contact Me" page that actually works.
Put a form there, your email address, maybe even a phone number if you're comfortable with that. Make it visible on every page. I mean, if someone reads something on your site that makes them think, "Okay, I need this person," they shouldn't have to play hide-and-seek with your contact info. In my experience, the fewer clicks someone has to make to reach you, the better.
LinkedIn is another spot where clients are looking. Make sure your profile is up-to-date. State clearly that you're a ghostwriter. Include your contact details right there.
People are searching LinkedIn specifically for ghostwriters, and they expect to find a way to reach out easily.
Also, there are online directories specifically for ghostwriters and freelance writers. Get yourself listed there. And yup, you guessed it – make sure your contact information is in those listings too.
Make it Easy to Knock on Your Door
Once they find you, you don't want them to give up before they even say hello.
Offer a few different ways for people to get in touch. Some folks prefer email, others like a quick form, some might even want to call. Give them options – email, phone, LinkedIn, your website form. The easier you make it to contact you, the more likely they are to actually do it.
And consistency is key here. Your email address, or whichever method you prefer, should be the same everywhere. On your website, your social media profiles, those directory listings, even in your email signature.
You don't want someone finding you in one place, trying to reach out, and then getting confused because the contact info is different somewhere else.
Be Seen in the Crowd
Building your workshop is one thing, but you also need to let people know where it is.
Share helpful stuff regularly. Write articles, put together guides, or share tips about ghostwriting or the industries you specialize in. Post these on your website, share them on LinkedIn, and drop them in online groups where your potential clients hang out.
This isn't just about showing off what you know, it keeps your name visible and reminds people you're around and available.
Get involved in online communities where your target clients spend time. Join LinkedIn groups, check out relevant forums, participate in industry discussions. Don't just lurk; jump into conversations, offer value, and let people know you're available for ghostwriting work.
It's like joining a club – the more you participate, the more people get to know you.
And don't be shy about asking for referrals. Word of mouth is powerful. If you've done good work for a client, let them know you appreciate referrals and make it easy for them to introduce you to others who might need your help.
Show Them What You Can Do
Even if you can't show the exact work because of NDAs, you can still demonstrate your skills.
This is where portfolio solutions come in. See if clients will let you share anonymized samples, or get permission to use specific pieces. If not, create some sample pieces in your niche. Write them specifically to showcase the kind of work you want to attract.
Keep these samples fresh and relevant.
And whenever you can, show the results of your work. Share testimonials from happy clients. Talk about case studies or describe the impact your writing had for someone, without breaking any confidentiality agreements. Clients want to see that you can actually help them achieve their goals.
Making yourself easy to find isn't about being everywhere all the time, but about being visible and accessible in the places where your ideal clients are looking.
If you make contacting you a straightforward, simple step, you dramatically increase the chances of them reaching out and hiring you. Don't be the keys they can't find; be the spare set right by the door.