The future of copywriting and AI
This question was asked by a copywriter who is starting to get over his fear of being replaced by AI:
𝘐𝘴 𝘵𝘩𝘦𝘳𝘦 𝘢 𝘧𝘶𝘵𝘶𝘳𝘦 𝘸𝘩𝘦𝘳𝘦 𝘈𝘐 𝘢𝘯𝘥 𝘩𝘶𝘮𝘢𝘯 𝘤𝘰𝘱𝘺𝘸𝘳𝘪𝘵𝘦𝘳𝘴 𝘸𝘰𝘳𝘬 𝘴𝘦𝘢𝘮𝘭𝘦𝘴𝘴𝘭𝘺 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳, 𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘸𝘰𝘶𝘭𝘥 𝘵𝘩𝘢𝘵 𝘭𝘰𝘰𝘬 𝘭𝘪𝘬𝘦?
Yep, there's definitely a future where AI and human copywriters team up, and honestly, it's already starting to happen.
Think of AI as your super-efficient assistant that handles all the low-effort, repetitive stuff.
It'll generate basic content, optimize for keywords, and even draft initial ideas way faster and cheaper than a human ever could.
This means if your writing doesn't hit a certain quality mark, businesses will just go with AI because it's so much more consistent and quick.
But that doesn't mean humans are out of the game.
𝗡𝗼𝘁 𝗮𝘁 𝗮𝗹𝗹.
It just means we get to leverage AI to really amp up our output, freeing us up to focus on the truly creative, strategic, and nuanced work that AI can't quite replicate yet.
We're talking about using AI to 10x what we can do, not replace it.