Ghost Writer Toolkit

Unique Platforms for Freelance Writers

Think about setting up your professional online presence like building your own little workshop or home gym. You could just use the generic community center equipment, and that works for some.

But when you're serious about your craft, you want your own space, set up exactly how you need it, right? That’s what using a custom domain for your website does.

It tells people you're serious, you're established, and you own your brand.

I know many writers default to the big names like WordPress or Squarespace, and those are fine. But in my experience, sometimes looking beyond the obvious choices can uncover tools that really fit your specific needs as a writer, especially if you want to easily run a blog, maybe a newsletter, or even show off some technical writing chops.

You need flexibility and control, and thankfully, there are options out there that give you this, and they're not all that expensive, and with that all-important custom domain name.

Platforms Built Around Your Content

If your main game is writing – blogging, maybe building an email list, perhaps even offering paid content – there are platforms designed specifically for that. Forget trying to make a generic builder work; these are built with writers in mind.

For Those Comfortable Getting a Bit More Technical

Now, if you don't mind tinkering under the hood a little (or are willing to learn), there are some powerful options. I’m not a hardcore coder myself, but I appreciate tools that give you raw control.

Simpler Builders for Focused Needs

Maybe you don't need a full-blown blog or complex site. Perhaps a sharp, single-page portfolio or a landing page is all you require right now. There are tools for that too, which still let you use your custom domain.

Quick Recap: Your Options

Platform Main Thing It Does Custom Domain?
Ghost Content, blog, newsletter, memberships Yes
Hashnode Blogging (especially tech), portfolio Yes (Free)
Micro.blog Blogging, microblogging Yes
Bearblog.dev Privacy-focused blogging Yes
Mataroa.blog Minimalist blogging Yes
omg.lol Weblog tool Yes
blogstatic Blogging, newsletters Yes
Jekyll Site generator (often blogs) Yes (via hosting)
GitHub Pages Free static site hosting Yes (Free)
Carrd Simple one-page sites Yes (Paid plan)
Softr Sites from spreadsheet data Yes (Free plan avail)

Choosing Your Own Path

Look, finding the right platform is a bit like finding the right pair of running shoes. What works perfectly for one person might feel clunky for another. The point is, you have options beyond the big, heavily advertised ones.

You can have a professional online presence with your own domain name without necessarily defaulting to the most common choices.

Whether you need something robust like Ghost, a free technical platform like Hashnode, a DIY approach with Jekyll/GitHub Pages, or something simple like Bear blog, there’s likely a tool that fits how you work and what you need. Don't be afraid to explore these alternatives.

Taking the time to find the right fit is worth it for building your online home base.

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